TAJ ENLIGHTEN FILM FESTIVAL

To promote the Enlighten Film Festival, a festival of exquisitely curated rare films by the greats like Bergman the invites called for a heartwarming approach. We took inspiration from the classic filmmaking tool and created wedge shaped invites which when put together look like a yesteryear film reel. These intriguing invites were handed out across multiplexes throughout Mumbai – the home to the Indian film industry. The invites managed to find a place in the audience’s heart as the festival opened to a packed house.