Hi! I’m Abhijit. India-based independent advertising consultant. I’ve had the opportunity to contribute to the ad world through some great agencies like Everest, Interact Vision and my fondest association being at Ogilvy for over two decades.

I’ve been a part of teams that built iconic brands like Vodafone, Pond’s, Close-up, SBI, Diu Tourism, Star Plus, Star’s Pro Kabaddi League, Brooke Bond Taj Mahal and Huggies for the Indian and South Asian markets. Throughout my career, I’ve followed a simple yet potent communication principle of ‘design with ideas’. This spirit has brought alive naturally memorable work, that has also been honoured and awarded at One Show, Cannes, Clio, London International, WPP,  Ad Fest, Kyoorius, Abbys. Also featured work in the magazines like Communication Arts, Archives, Graphic Annual, Best of Ogilvy worldwide.

Having trained as a visual artist from India’s prestigious Sir J. J. Institute of Applied Arts, my heart beats for Indian design. It is increasingly strengthening its presence on the international platform and I’m all for supporting it.

When not advertising, I find my creative expression through graphic design and calligraphy. I’m constantly experimenting and exhibiting these art forms in fun and creative ways.